Exactly What Is Google Adsense And How Are People Earning Money With It? Exactly What Is Google Adsense And How Are People Earning Money With It?

Most of the Internet marketing community is at least somewhat familiar with earning money through Google Adsense at this point. It is worth spending some time mastering Google Adsense for earning money, as Adsense can be financially lucrative.

Small contextual ads published on web sites with the consent of the web site owner is Google Adsense. The ads are created by publishers that are selling products and/or creating brand awareness. The ads that are created are called Adwords which is a Google sponsored program.

Google Adwords and Adsense run hand in hand. After doing a search on Google or one of their partner networks, if the user clicks on an ad then the person who created that ad pays Google a certain amount. This is described as "pay per click".

When Google receives money from the creator or publisher of the ad, they have to split the amount with the person who owns oil gas exploration the web site that the Adwords ads appear and that is the beauty of Adsense. It is a well guarded secret what the percentage of the split is, and it does vary, but for our purposes let's say it's 50%.

If the ad creator is fine to pay .40 per click for his Adwords ad, then the website host who has joined the Adsense scheme can expect to receive .20 when the ad is clicked. The 50% that is left will be kept by Google. So basically it is a partnership of sorts between Google and web site owners.

Adsense is shown in the most appropriate manner possible. What does this indicate? Well, let me give an example that probably illustrates it best. Let's say a website owned by Mary women's clothing. Google Adsense once Mary decides to monetize her web site can help her to show ads on her web site that would be related to clothing or to be more specific, women's clothing. In her web site if shoes are dedicated to a particular page, then on that page there would be Adsense ads appearing for women's shoes.

So the price per click is determined by what? This is where the Adwords side of the equation kicks in. Publishers who create Adwords bid on keywords. publisher will be willing to pay more for each click if the keyword is more lucrative or sought after. Keywords can be as high as $50 and above per click or as low as a few cents per click.

By putting Google Adsense on their web site, it wouldn't be a wonder to see them making some nice money if the web site they own generates some decent traffic. Web sites with specific content are created by most Internet marketers with the sole purpose of attracting high paying Adsense ads. 

The Great Google Adsense Side Effect

The Internet is now built for Adsense

If the Internet consisted of real brick and mortar buildings there would be a construction boom going on right now like the world has never seen. The Internet is not in a recession or on the road to a depression, rather it is experiencing an economic and social explosion of activity.

The reason ... Google Adsense.

Most people think of Google Adsense as being a game-changer for advertising, but what Google Adsense has also done is to create a huge incentive to build sites around topics to place Google Adwords on. Where this seems to work best is with gadgets. There is no topic left untouched by the Adsense content builders, but gadgets are at the heart of this new Internet construction boom. 

The Gadget Content Explosion...

On November 5th, 2007 Google announced the name of its Google phone project ...Android.

Name announcements are where it all starts because domaining is at the heart of SEO which is important to getting free traffic which is critical to new Internet projects getting Adsense funding. Literally, hundreds of domains have been registered since this announcement with the Android name and other variations that mean the same. 

A few examples ....

helloandroid.com 
justanotherandroidblog.com
phandroid.com

All of those domains now rank in the top ten results when searching for "android blog" in Google!

Trademark Infringement? Nope! 

A more schooled business person might wonder about all of this trademark infringement and think cease and desist letters will be flying to all of these new sites. Think again my old school friend! The legal community may not be aware, but trademarking is no longer enforced by a large army of corporations on the Internet. The reason is because companies have finally figured out that Internet content centered around their brands is rather GOOD for their brands! 

The majority of the content I am talking about is of the good kind where these newly constructed websites become the hub for discussion, commenting, reviewing, supporting and in general getting down to the nitty-gritty of every new gadget (or every new anything) introduced to the world.  Google and the other search engines then crawl this content and in effect help turn these new web construction sites into thriving neighborhood hangouts where thousands of real people actually go. 

These people become the first drivers of new products and are the early adopters who will wait in line to buy. An example of this is the recently launched Blackberry Storm available for Verizon customers. Lines were out the door at Verizon stores and most locations sold out. The word of mouth on this product spawned from thousands of websites, many of which were created to focus exclusively on the Blackberry Storm. 

Search Google for "blackberry storm forum" (without quotations) and you will see these sites in the top listings:

blackberrystormforum.com
everythingberry.com
storm-blackberry.com (with Yahoo ads)

These sites were produced to build a community that clicks Adwords ads. They were created because of the Adsense program, but they still do serve a greater good in my opinion, which is to be an independent source of information and Q&A. 

The two most common types of sites created for Adsense are blogs and forums. Others include software downloads, niche directories and news headline type sites. Over time, domains with the product name followed by generic words that are typically searched for such as ...  forum, forums, blog, video and news tend to rise to the top of search results. Website builders around the world know this and build accordingly. 

Is the content of bad quality? 

Yes and no. There are of course many spammy scraper sites that steal content from others and then automatically update the sites. However, those are not the ones usually showing up in the top search results. The site winning the search result wars for "android blog", for instance, isgoogleandroidblog. blogspot.com which is the number one result. The site appears to be a real hub for Google Android content and reader comments and also contains a column of Google Adwords ads! 

Search for any popular gadget and you will see quality blogs, forums and news sites in top results that were created to cash in from Google Asense:

>> "Amazon Kindle blog" - amazonkindleblog.com
>> "iPhone news" - iphonestalk.com, iphonealley.com, iphone-ipod.org
>> "Wii blog" - wiiblog.net, wiispin.com (both created for Adsense)

The How-To...

1. Follow the announcements on the tech news gadget sites and grab domains as soon as names are announced.

2. Build a blog or forum ASAP on the topic. It is important to build first so that Google crawls you first.

3. Create quality content written by you or experts (your friends :). It is important to not plagorize other content on the Internet. Be distinct with your voice by using humor or technical savvyness. Do not use paid writers that write $20 articles unless you know they write quality. Quality is king, even when building for Adsense!

4. Participate in related forums and comment on blogs and news articles that relate to your topic. Be real though, do not be a comment spammer. This will get your site linked so that Google crawls it.

5. Update your site a couple times a day and make your content unique.